Real People. Real Results.

    Glow Naturally, Feel Beautiful

    Achieve a flawless, sun-kissed glow with this hydrating self tanner lotion. Enriched with coconut oil, shea butter, and cranberry extract, it deeply nourishes while delivering a smooth, streak-free bronze that looks natural and radiant.

     
     

    Compare & Choose Confidence

    Make the right choice with a self tanner designed for perfect results, every time, without compromise.

      Others
    Streak-Free Finish
    Orange Tone
    Hydration
    Natural Ingredients
    Pleasant Scent
     
     

    Effortless Sun-Kissed Radiance

    Get beautifully bronzed skin without sun damage. This nourishing self tanner is packed with skin-loving ingredients that hydrate and smooth while creating a long-lasting, streak-free glow that enhances your natural beauty.

    What Our Customer Says

    • Flawless & Natural Glow

      “This self tanner gives a smooth, streak-free glow while keeping my skin soft and hydrated. The scent is light and tropical—love it!”

      — Emma L.

    • Perfect Bronze Every Time

      “Finally a tanner that doesn’t turn orange! The color is even, natural, and my skin feels nourished and healthy all day long.”

      — Sophia M.

    • My Go-To Tanner

      “Lightweight, easy to apply, and delivers a radiant finish. My skin looks beautiful, hydrated, and perfectly sun-kissed every time.”

      — Olivia K.

      Frequently Asked Questions

      While it is not certified organic, our natural self tanner is made up of 81% water and certified organic ingredients, the other 19% are naturally derived ingredients and it does not include any potentially harmful additives.

      The Fair to Medium Self Tanners are perfect for people with pink or cool undertones, fair skin, or those looking for a very subtle tan. Not sure if this is you? You will likely want this formula if you burn easily, freckle, or see blue or purple tinted veins when you look at the underside of your wrist. 

      The Medium to Dark Self Tanners are perfect for those with neutral, olive, or warm undertones or people looking for a deeper tan. If you tan really easily or if your veins are greenish or invisible when you look at the underside of your wrist, this is likely the formula for you. 

      As always our dye free self tanners can be used by any skin tone, you’ll just need to pick your level of tan and which version works best with your gorgeous undertones to create your ideal tan!

      (Note: For reference, if you’re an avid Beauty By Earth fan, our original self tanner lotion is considered Medium to Dark. So if this tanner worked great for you, so will our other medium-dark varieties!)

      The active ingredient in our self tanner is DHA, a sugar derivative that gives the top layer of the skin a bronzed glow. Non-GMO and overflowing with plant-based goodness. It’s backed up by a carefully selected combination of supporting ingredients, including organic aloe vera leaf juice (for luscious hydration), organic shea butter (for maximum moisturization), and organic pomegranate and cranberry extract (because who doesn’t love a bit of fruitiness in their self tanner?).

      We can’t pinpoint the exact number of days – that will vary based on your application method, skin type, and how often you reapply. Many of our customers who have left self tanner reviews report that their tan lasted 5-7 days.

      Any self tanner will leave streaks if it’s not used correctly, but with good technique our self tanner is primed to give you an even glow. If you really want great results, our spa-quality self tanner applicator mitts are your best bet.

      Take the time to apply it right – exfoliate first, be generous with the amount you use, and use a self tanning mitt. We find that we can extend the life of our tan by sticking to warm (not hot) showers and by moisturizing daily.